As part of the transaction, Versace signed a six-year license under which Euroitalia will make and distribute perfumes, makeup and skin care products carrying the fashion house's brand. Chief executive officer Gian Carlo Di Risio, who joined Versace in August, is reorganizing the business in an effort to make it profitable.
He has appointed new retail and marketing executives and signed an eight-year watch license with Timex Corp. All utterly exquisite and a joy to explore… When it comes to perfume? But bottled, in this case… versace. Please wait - loading perfume house fragrances Save your cart?
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At 26, he moved to Milan to start his own path, so he became the designer of Byblos, a youth line. In only a decade, he becomes a revolutionary in the fashion industry thanks to his metal studs and Swarovsky crystals, and the multitude of elements added into his designs. He was the first designer to schedule his runaway in major cities of fashion such as Paris and New York, creating massive high-level advertising and using supermodels, professional photographers, and communication campaigns.
He designed pieces for Michael Jackson, Elton John, Princess Diana, and many more celebrities of the world, also being called the Rock and Roll designer. The logo represents the brand that has become the representation of luxury and style. This logo was designed by Gianni Versace himself, who chose his inspiration from the Greek ruins artwork.
He decided to choose Medusa because of the way she made people fall in love with her without any chance of going back. Gianni believed that the ones that buy products from Versace would get the same effect. The logo of the brand was revealed only after two years. It had little modifications during the times, to the lettering and borders but not to the classic Medusa image.
The tale of Medusa sends an interesting message along with several elements, making it simplistic, attractive, and of course, unique. It is indeed, conveying that the clothing line is timeless and mythological. Now, Versace is easy to be recognized by anyone who is familiar with the luxury fashion industry. Since the s, Donatella Versace had followed her brother in the field of clothing design.
Her brother, Gianni saw her potential and gave her the opportunity to get more involved in the field. She did, not only as of the public relations director. Soon enough, she becomes the first designer, managing to balance the eccentric creations of the Versace brand. A post shared by Versace versace. Each fragrance comes in the same glass bottle shape referencing the pleated constructions of some Atelier Versace creations.
Heavy gold caps are topped with the brand's signature Medusa logo. The overall aesthetic feels very different to Versace's existing fragrances, which are unashamed tributes to feminine and masculine codes.
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