That is to say, the social element of the browser, the key to it, feels tacked-on. Why does it have to be a completely separate browser? I know that the social integration is deeper than it would be with an extension. When you start up RockMelt, it takes about a second longer while it signs into your Facebook account.
Then it takes another few seconds sometimes longer to load up your social Edges with your connection to Facebook and Twitter. And some of the elements look kind of odd and out of place. Some of the social overlays, for example, look like they belong on Safari and not Chrome on the Mac at least, obviously. I had no idea RockMelt was about the launch, but what I wrote seems even more applicable now that it has.
Again, I go back to this feeling of these social elements in RockMelt and Flock being tacked-on. Well before that point comes, we will give you plenty of notice and help you transition all your stuff like bookmarks. Rockmelt refuses to die though. Ditching the browser was more like cutting off a gangrenous limb than suicide. Rockmelt been championing that shift on mobile, but today it unveils a web version of its content feed apps. Rockmelt soon found out that it was not a good idea.
Like the other social media browser Flock, it failed to unseat your default browser with all its whiz-bang social features.
Then in , the company pivoted toward mobile browsers that resembled Flipboard and Pinterest. The idea was that the touchscreen interface of your tablet and smartphone would be the perfect match for browsing social media posts with lots of images.
Individual stories, photos and other items were presented as tiles. But, this still meant that folks would have to use something other than their default browser or favorite social app. It's nice not having to use the bit. But here's the thing, at least for me. When you're a heavy social media user, you develop your own habits and ways of managing your information flow. Those habits become ingrained over a year or two. I still use Twhirl as a Twitter client. Not because I think it's the best but because I'm used to its quirks.
If RockMelt is aiming to convert people like me, they've got to climb over deep ruts in our fingers and minds.
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