It also established the practice of bringing in guest designers in the form of pro skaters, skate shops, and artists like Futura who were adjacent to the scene. Now, similar and sanctioned collaborations are commonplace.
These outside brands see the value in sneakers and streetwear and line up for the chance to be exposed to their young demographic. But, as a result of that infamous cease and desist letter, the Freddy Krueger SB Dunk became an even more heralded sneaker — and one of the last vestiges of sneakers as a subculture. The madness we all participate in as sneakerheads today, well, it can be traced back to the nightmarish legend of Freddy. Ian Servantes. In , Nike SB planned on celebrating Halloween with a trio of horror-themed sneakers.
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