The textile was inspired by pinstripe suiting, which was becoming a classic look for the Paul Smith brand. With over 12 different collections, the Paul Smith brand offers clothing, accessories, shoes, fragrance and furniture for both men and women. The business operates in over 35 countries and has 14 shops alone in England with over two hundred branches throughout Japan.
An icon brand in Japan, Paul Smith brand has the essential elements required for a successful company. Consistent high quality, intelligent marketing, humour and a recognizable signature style all make up the Paul Smith business. Returning to his job at the warehouse, he used his newly acquired interest in art and fashion and began making displays for the showroom.
Soon after, he was made menswear buyer. Smith also started to take evening classes in tailoring in Nottinghamshire where he learned to cut cloth as well as the basics. Soon after, he joined Lincroft Kilgour in Savile Row after being spotted by chairman Harold Tillman, where his designs were worn by celebrities including footballer George Best.
As chairman and designer, Sir Paul is still involved in every aspect of it. Known for his positive outlook on business and life, Smith has become a key figure of the British fashion industry. Although he is an internationally celebrated fashion artist nowadays, Smith is known to have remained very much down to earth.
He frequently visits his shops, talks to customers, and learns about his clientele's needs. It was the only shop outside London to sell labels like Kenzo and Margaret Howell, and Smith soon started selling pieces that he had designed himself and had made up by local manufacturers.
Industry for export achievement. His first store opened on 10 Byard Lane, Nottingham in In he converted a town-house in Notting Hill, London which became his flagship shop. The international growth of his business began and most famously in Japan, where Paul Smith has become synonymous with British design, he now has over two hundred stores in the country, other international stores can be found in Paris, Milan, New York, Far East and Middle East.
The meeting place was a local pub that was popular with the students from the local art college. It was then Paul knew he wanted to be a part of this colourful world of ideas and excitement. With the encouragement of his girlfriend now wife Pauline Denyer and a small amount of savings, he opened a tiny shop in Nottingham in , started to take evening classes for tailoring and with the help of Pauline a Royal College of Art graduate , Paul was able to create what he wanted.
By , only six years after opening his first shop, Paul showed his first collection in Paris under the Paul Smith label. Smith, the fashion rebel, surprises with intriguing combinations of materials and patterns and reinvents classical shapes as ultramodern designs. Nonetheless — or maybe as a result — his designs are suited for wear.
This British label with an air of eccentricism became a huge success worldwide.
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