But the thing is, it's not just for athletes. It's for anyone who needs energy. The video got almost , hits on YouTube in less than a week.
The idea behind the product is good. The transdermal strip provides a faster delivery system to energy, which is a right away need for the consumer. It also gives athletes the chance to use something that gives them energy, without a fullness from a bar or bloating from a drink. Listerine strips were the first, having launched eight years ago, and the idea has since been used by a small group of pharmaceutical brands, including Benadryl.
The strips are supposed to provide caffeine comparable to one cup of coffee, and a vitamin boost as well. It's the second major business announcement from James in four weeks. Having that much business-related activity around the most important part of the Heat season is not an issue, James said. I focus on this, he focuses on that. Packages of two and 10 strips also are planned. The company said much effort was made to ensure that the product would not trigger positive drug tests for elite athletes.
We spent a year on it. We went through a lot of different renditions before we got to a point where we said, 'Wow, we nailed it. Skip to main content Skip to navigation. LeBron adds energy strips to business portfolio. Miami Heat. Rams add Beckham Jr.
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